RBS Group President Eduardo Sirotsky Melzer, popularly identified by the name Duda Melzer, was born in a family with a rich entrepreneurial history. His grandfather, Mauricio Sirotsky Sobrinho, established RBS Group six decades ago, reveals clicrbs.com. Since then, the media conglomerate has been run by the Sirotsky family from generation to generation. Duda took the helm of leadership last year from his uncle, Nelson Sirotsky. By virtue of being the president, Eduardo is the chairman of the Board of Directors of RBS Group.
Duda’s Academic Journey
Coming from a business lineage, it was no surprise that Duda opted to pursue a Business Administration course at the University. Born in 1972, he got his bachelor’s degree at the age of 26 years from Pontifical Catholic University of Rio Grande Sul. Duda then moved to the USA to further his studies, acquiring his master’s degree from Harvard University. According to acaert.com, while at Harvard, he pursued two short business courses: Building & Leading Customer Centric Organizations and Effective Strategies for Media Companies.
Duda’s Career Path
After completing his MBA, Duda was briefly employed with American firms, including Delphi Corporation as a financial analyst, Box Top Media as the CEO, and Family Communication Network as the director general. Duda left the U.S. in 2004 to join RBS Group. He started off in the National Market as the director general before moving to Market & Business Development to serve as the vice president. His first RBS Group executive position came in 2010 when he was given the executive vice president role. Two years later, he earned a promotion to the CEO position. He was serving in this capacity before assuming the firm’s presidency.
Duda is married and is a proud father of three children with whom they reside in Porto Alegre. Outside of business, Duda Melzer loves spending time with his family. Duda is also a sports enthusiast.