Founded 2002, Equities First Holding provides stock based loans to business and high net worth individuals. After the financial crises of 2008, more investors are looking for alternative to traditional lending institutions. Stock based lending is gaining in popularity and Equity First Holdings is committed to tailored transactions to meet the needs of its clients. Based in Indianapolis, Indiana the company stretches with branches world wide. The companies investment model has allowed the company to amass over one billion dollars in transactions and expects more in the years to come. Recently Equities First Holdings established its London branch which is fully regulated by the United Kingdom. Its successful track record has led the company to have substantial dealings with businesses and high wealth individuals. Its ability to build relationships with its clients also contributes to this. Equities First Holdings is happy with the London branches progress and has committed an additional one hundred million dollars to its lending, and learn more about Equities First.