Alexandre Gama grew up with an interest in advertising and so he attended Armando Alvares Penteado Foundation where he earned a degree in Communication and Advertising. After graduating he quickly jumped into the industry at Standard Ogilvy & Mather in 1982. After working there and at other advertising agencies in Brazil, he started his own ad agency that he named Neogama. Alexandre Gama continues to serve as Neogama’s CEO and CCO.
During his career, Alexandre Gama has created numerous creative and eye-catching advertising campaigns for both smaller companies and international conglomerates. One of his most famous ad campaigns is the Rock Giant campaign that he designed for liquor manufacturer Johnnie Walker. This campaign became famous in not only Brazil but around the globe and led to his company being named by Diageo as “Company of the Year”.
Even back in 2006, Mr. Gama was named by 250 advertising executives as one of the seven most important professionals to have ever worked in the industry. He has also earned numerous Cannes awards, including two in just 2003 that were awarded in two categories, press and film.
Alexandre Gama has also dived into a few other industries. He is a major shareholder in Briggs Automotive Company which is headquartered in the UK. He also founded VIOLAB in the music industry. Under the VIOLAB label, he created a recording studio, label, radio channel, and publishing label. This was all done in order to support Brazilian acoustic guitar players and get their music more attention.