How José Henrique Made Mullen Lowe, a Famous Ad Agency in Whole Brazil?

José Henrique Borghi began his career at 89 in Standard Ogilvy and worked for major agencies such as FCB, Talent, Leo Burnett and DM9 / DDB, and ultimately he became the CEO for Mullen Lowe Group network. Throughout his professional career, he won some awards: 14 Lions at Cannes, Archive editor, 11 at the New York Festival, ten awards at The One Show, 10 Clios Awards, 7 Festivals at the London Festival and 15 April Awards Advertising. He elected for “Advertiser of the Year” for the 26th Edition of Columnists Award in São Paulo.

He worked with major advertisers in the Advertising market, such as Mitsubishi, FIAT, Honda Cars and Motorcycles, Itacor, BankBoston, Antarctica, Arcor, Unilever and much more. Borghi / Lowe have become prominent in nationwide and global Advertising festivals as this company was constantly striving to put creative excellence into practice. However, beyond talent, they heavily rely on the partnership of their customers, who approve their ideas. Due to the hard work and efforts of José Henrique Borghi, Mullen Lowe won Gold in FIAP.

Borghi/Lowe is going to rebrand as Mullen Lowe Brasil as part of a brand migration of the Lowe network to an all new Mullen Lowe Group identity. In combination with the rebranding, and to drive energy of the newly designed Mullen Lowe Group in Brazil, the new leadership has announced as well. André Gomes – currently VP for a branch in Rio de Janeiro– has been promoted to co-CEO of operation in Brazil, alongside present CEO José Borghi who is the name of trust and reliability. Alongside the leadership changes and rebranding, Mullen Lowe Group has decided to close Brasilia office and focus on the flagship offices in Rio de Janeiro and São Paulo. Regarding creativity, Mullen Lowe received an award, the Silver Lion, at Cannes Film Festival in 2010 and learn more about Jose Borghi.

José Borghi, has founded several successful companies

Formerly branded as Borghi Lowe, the Mullen Lowe agency was founded by José Borghi. He is renowned for being thought of, as one the top influential marketing executives, in the publishing arena. Mr. José Borghi’s success, actually flourished, from within his inability to decide, just what to do with his life before entering college, while still in middle school. One day, his sister approached him with the invitation to attend the Castro Neves Theater, to view a live performance. Her goal, was to assist José, in determining which career path to take, The presentation at the theater, was specifically on a variety of highly successful commercial videos, which had received highly esteemed awards in Cannes. The awards, were presented, in the form of gold lions and these awards truly grabbed the attention, of the youthful José Borghi. His exposure to the presentations, inspired with him a correct career path to undertake, because he desired to possess one of those gold Cannes lions, himself.

José Borghi was born in Presidente Prudente, which is where he also graduated, in the area of Advertising and Propaganda. In 1989, José obtained his first employment position, as an editor, at the renowned firm, Standart Ogilvy, a Brazilian advertising agency. José Borghi stood out, among the other agency editors in his field and soon grabbed the attention of several, successful agencies, such as, FCB, DM9 and DDB, to name only a few. This wide-reaching success, in his chosen line of work, led José Borghi to partner up with Léo Burnett and also, Erh Ray, to establish their own Brazilian advertising firm, BorghiErh. Several years later, the company merged with the Mullen group, with Lowe & Partners. The ad agency is now known as, Mullen Lowe Brazil.